From the category archives:

Publicity

Make it personal: the extras go a long way

by Rich Bradley Publicity

In the spirit of Valentine’s Day, we’re going to give our clients and potential clients a little love. Actually, a whole lotta love (wow…didn’t think I’d be able to work a Led Zeppelin reference into a chat about publicity.)
 One way to get some good publicity for yourself and your company is to keep things at a personal level. We’re [...]

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Promote with a special event!

by Rich Bradley events retail

 If you’re looking for a unique way to promote your business, you shouldn’t have to look too far. In addition to the standard holidays (Christmas, Easter, New Year’s Day) and other special events (Halloween, 4th of July, etc.) there are a number of “easy” ways to tie in your business to these events.
 
In fact, you [...]

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Be the expert!

by Rich Bradley Publicity

One way to gain exposure for yourself and/or your business is to become a trusted source for the media. Did you ever wonder how television, radio or newspaper reporters find  someone to provide a comment on today’s happenings? It doesn’t happen by accident.
 
Like any reputation, these “experts” have spent considerable time developing their expertise. Luckily, [...]

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Time for some publicity!

by Rich Bradley Publicity

Let’s be honest — businesses are hurting. More competition and fewer dollars to spend (both from consumers and businesses to spend on themselves) have made today’s business climate incredibly difficult.
Business owners can do themselves a favor by putting together a solid plan of action to help them generate some publicity for their business. After years [...]

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